AI Support

Lead Generation

Find new customers and prospects in less than 24 seconds

Get your hands on the right information fast. We pull together everything you need to know into a consolidated list of potential customers.

How Does BuiltWith Help with Lead Generation?

  • Gives you access to data covering leads across the globe
  • Allows you to use advanced filtering on your lead lists
  • Predicts future leads
  • Packages pre-defined instant access lead lists
  • Gives insight into your existing leads technology usage
  • Prioritizes leads based on spend, technologies, location and more

Lead Generation Sources

Advanced Filtering and Technology Selection

Start creating your lead list by choosing the technology you're interested in. BuiltWith will come back with a list of all the sites on the internet using your chosen technology.

You can then customize your list by sorting and filtering as much as you need to. The options for filtering your list include (but are not limited to):

  • Spend - how much a website is spending on infrastructure
  • Location - down to postcode/zip
  • Traffic Ranking
  • Z
  • People - names and titles of people at the business
  • Company Names
  • Vertical - shopping/forums/software
  • Top Level Domain (TLD) i.e. .com .uk .de
  • Telephone numbers
  • Email addresses*
  • Other technologies - find websites in your lead list that are using particular premium technologies
Technology Leads

27,334+ technologies across in 200+ categories across ¼ billion websites

Keyword Lists

Create lists based on keywords found on 377,441,778 websites.

Keyword Based Lists

Need a list of dentists in California that aren't doing marketing automation? Or a list of eCommerce websites that are selling watches? Or a list of blogs that mention Starbucks™?

Our keyword based lists let you generate lists of sites from one or more keywords found on the homepages of 377,441,778 websites.

It's a mini Google™ search engine but only looking for relevant keywords found on the homepage of a website and the ability to break down by websites using specific technologies, categories of technologies, locations, traffic ranks and their web technology spend and of course, fully exportable.

Retail Leads

Create lists of sites from 40+ Retail Categories across millions of online eCommerce stores

Global eCommerce Retail Leads

With BuiltWith Pro, you'll have access to the data for over 2 million online stores. The sheer volume of data puts us on the leading edge of discovering global retail trends.

You can access our filtered retail lists to get a good insight into the sector you're interested in, or create your own lead lists with custom filtering. For example, it's very easy to filter the BuiltWith data to show only a list of clothing based shopping sites in the US, UK, France, Germany, Italy, Mexico, the Netherlands or Australia.

We have the right data and provide you with the tools to filter and sort it in the most meaningful way for your business.


Get actual names, titles and emails of people at companies outside of the EU. With 7+ years of historical data we've built a comprehensive contact and email list providing you with the ability to see qualified emails for businesses where we've found titles and have a source of known email addresses for a company.

Expand your contact and qualified email coverage by connecting your BuiltWith Pro account to your LinkedIn® account. You'll also be able to see employee range, industry and company information from within the BuiltWith Pro tool.

For GDPR Compliance we do not provide personal information for EU residents.

Qualified Leads

Get actual emails and titles of people at organizations

Predict Future Leads

With the huge volume of historical data available with BuiltWith Pro, you can not only identify your current leads but also predict who is likely to appear in your lead list in the future.

You can use our data to find trends in how websites start and stop using particular technologies. You're able to find the technologies your best customers and leads have started using since 2011 and can predict which other websites look likely to make the same transitions.

This gives you a better idea of where your next customer may be coming from.

Predictive Leads

4+ years of technology usage history powers out predictive leads system

Prioritize Leads

Prioritize your lists by spend, keywords, technology usage, location, platforms and competitor usage

Prioritize Your List

Once you've generated your lead report in BuiltWith, you can use additional filters to prioritize the right leads on your list. For example, with just a couple of clicks you can find out which of the sites in your list spend between $100 and $1000 per month on web technologies and also started using a particular technology in the last 6 months or are using any technology in an entire category like A/B testing.

BuiltWith gives you the power to highlight the most relevant leads for your business.

Import Your Own Lists

It's easy to import your existing lists of potential customers into BuiltWith. You can upload your list or simply paste in a list of domains and we'll take care of the rest. You'll be able to see everything you need to know about your leads technology usage since 2011.

upload List
Curated Leads

We've built pre-defined lead lists for you to work with.

Use Our Curated Leads

To save time, you'll be able to use our curated lead reports as a starting point. We've developed special reports which you can filter and refine to meet your needs. Amongst these are Start-up Accelerator Technology Lists and reports on sites which attract the most traffic.

Create a Free Lead List